Must A Wannabe Influencer Friend Cease Exploiting Me for Content?

One Side: One Friend's Perspective

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I’m grateful that she has supported me with my career in design, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an audience. I am not a accessory for her online persona.

The Defence: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on social platforms who execute that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: observing the details, posting them with an audience that values the craft behind it. I never intend to make Beth uneasy. Bringing her to industry events was my method of offering access, giving her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: an opening. I understand not everyone enjoys being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but companions support one another in small ways. I thought recording a short video here or there would be fun for Beth. Creativity flourishes in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I document our time together.

I cherish our friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a companion film you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is content. She needs to respect Beth’s privacy.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your relationship. Create some authentic experiences, where true emotions are stored, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Samuel Potter
Samuel Potter

Yasmine is een interieurontwerpster en woonexpert met een passie voor het creëren van warme en stijlvolle leefruimtes.